Marketing 12th edition

ISBN:0077861035

ISBN13:9780077861032

Publisher:McGraw-Hill Education

Authors:Roger Kerin, Steven Hartley, William Rudelius

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Marketing Description

NOTE: THIS IS A STANDALONE BOOK.

Marketing
, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.

The access code (standalone) is 0077635736.
The package (book and access code card) is 125928252X.

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