Ramapo College Textbooks > Introduction to Electronic Commerce

Introduction to Electronic Commerce 2th edition

ISBN:0136033245

ISBN13:9780136033240

Publisher:Pearson

Authors:Peter Marshall, Judy McKay, Efraim Turban, David King, Judy Lang

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Introduction to Electronic Commerce Description

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

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