Ramapo College Textbooks > Converging Media

Converging Media 4th edition

ISBN:019934230X

ISBN13:9780199342303

Publisher:Oxford University Press

Authors:John V. Pavlik, John Pavlik, Shawn McIntosh

Renting Options

Own it? Sell it back

Converging Media Description

Converging Media 4 Edition From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.Learn about topics and examples that are relevant to your everyday life:* A new chapter 6 on "Interactive Media: The Internet, Video Games, and Augmented Reality"* A new chapter 14 on "Global Media in the Digital Age"* Increased emphasis on how social media is changing our world in Chapter 7, "The Impact of Social Media"* New "Media Pioneers" boxes provide portraits of a diverse array of individuals, past and present, who have made an impact on media history in the five major career areas: Public Relations, Advertising, Broadcasting/Electronic Media, Journalism, and Media StudiesBecome a well-rounded expert in mass communication:* Streamlined content presents a clearer, more accessible narrative that integrates technology, culture, and economic factors more closely * Increased coverage of the effects of ethics and bias on the media * Updated coverage throughout, including interpersonal and mass communication convergence, gamification, augmented reality, cyber security, and the third screenThought-provoking questions and engaging visuals:* Stunning new infographic-style art presents key concepts visually* Critical-thinking questions in specific photo captions ask you to analyze specific aspects of the media* Media Quizzes now contain more open-ended questions to stimulate critical thinking

Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
OR
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format