Ramapo College Textbooks > The New Business Road Test

The New Business Road Test 3th edition



Publisher:FT Press

Authors:John Mullins, John W. Mullins

Buying Options Renting Options

Own it? Sell it back

The New Business Road Test Description

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.


The new edition of this best-selling book features:


• A new version of the 7 domains model.

• Updated case studies that reflect the changes that have happened in the last four years.

• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.

• A new author run companion website for readers to access extra information.


Log In

or Create an account

Employers & Housing Providers

Employers can list job opportunities for students

Post a Job

Housing Providers can list available housing

Post Housing

Log In

Forgot your password?

Your new password has been sent to your email!

Logout Successful!

Please Select Your College/University:

You just missed it! This listing has been filled.

Post your own housing listing on Uloop and have students reach out to you!

Upload An Image

Please select an image to upload
Note: must be in .png, .gif or .jpg format
Provide URL where image can be downloaded
Note: must be in .png, .gif or .jpg format