Ramapo College Textbooks > Product Innovation

Product Innovation 1th edition



Publisher:Cambridge University Press

Authors:David L. Rainey, David Rainey

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Product Innovation Description

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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