Ramapo College Textbooks > Marketing Research

Marketing Research 10th edition




Authors:Carl McDaniel Jr., Roger Gates

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Marketing Research Description

In Marketing Research, 10th Edition, authors CarlMcDaniel and Roger Gates share their industry experience to teachstudents how to make critical business decisions through the studyof market research. Designed for marketing research courses, theauthors' practical, applications-based approach features RealData, Real People, and Real Research, to preparestudents to conduct and use market research for future careers inbusiness. Co-author Roger Gates, President of DSS Research, infusesthe text with a practitioner perspective, helping students learnhow to use marketing research through a practical presentation oftheory and practice.

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