Ramapo College Textbooks > Social Innovation and New Business Models

Social Innovation and New Business Models

ISBN:3642321496

ISBN13:9783642321498

Publisher:Springer

Author:Laura Michelini

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Social Innovation and New Business Models Description

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.

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