Tag: Social media

TikTok opponents deem it a U.S. security hazard

It has been a debate for the past few years on whether TikTok should be banned in the United States. The online social media platform gained immense popularity throughout the COVID-19 pandemic and has since grown in users. Concerns about TikTok have risen from its parent company, ByteDance, being based […]

BeReal demands vulnerability from users

All summer long, teenagers have been participating in a phenomenon known as BeReal. The app, which launched in 2020, gained significant popularity during the last few months for promoting its users to be authentic online. According to Time, downloads “increased 86% month-over-month from June for a total of 7.8 million” […]

Brands create false personas on social media

Photo courtesy of World's Direction, Flickr. These days, brands are taking a new approach to their social media marketing, coming in the form of creating content that aligns more with Gen Z and millennial humor than it does professional standards. Brands like Duolingo and Lionsgate hop on trendy sounds, boosting their name with millions of […]